In 2020, I sold my Digital Marketing agency to a large media group, growing my team from 20 to 80+ people overnight. I needed a strong framework to lead effectively, and OKRs have been key. Here’s what they helped us solve:

• Inspiration: People work hard when they understand the purpose. Great objectives inspire teams.

• Focus: Instead of working more, we worked smarter, using OKRs to prioritize effectively.

• Alignment: OKRs synced our teams, reducing miscommunication and surprises.

It took over a year and many mistakes, but I would not want to lead a business without OKRs ever again. It is also the reason why I am so passionate about making programs such as the Strategy Sprint and the OKR Bootcamp that help you to use OKRs in a pragmatic way. I would love to have a chat with you to see how I can help: feel free to drop me a note, or directly book a call!